SALTY KOOKS

Branding - Web - Campaign - Product - UI

Young surfers face unique skincare challenges due to prolonged exposure to harsh outdoor elements like saltwater, sun, and wind. These issues, such as sunburn and dermatitis, can impact their confidence and overall well-being. Unfortunately, traditional skincare products often fail to address these specific needs effectively.

Surfers need skincare solutions that are tailored to their lifestyle—products that not only protect and heal but also resonate with their vibrant, active community and empower them to take better care of their skin.

Salty Kooks is a surf-specific skincare brand designed to protect and empower young surfers. The brand offers a range of products, including saltwater-resistant sunscreen and dermatitis relief, that cater to the unique needs of surfers. This vibrant identity was developed to instill confidence and encourage healthy skincare habits. By addressing these challenges with effective and targeted solutions, Salty Kooks allows surfers to focus on their passion while feeling protected, restored, and ready to take on the waves.

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